Our New Name

WHAT’S IN A NAME?… that which we call a rose, by any other name would smell as sweet.

This week (early March 2016), Shadowland Theatre updated its name to Shadowland Stages and unveiled a brilliant new logo in a deep aubergine color.  We sat down with Producing Artistic Director Brendan Burke and Executive Managing Director Jon Wojciechowski** to discuss these exciting changes.

 

 

 

 



Q. WHY DID YOU DECIDE TO UPDATE THE NAME OF SHADOWLAND?
B. (Brendan) Shadowland is an exciting time in its evolution. With the addition of Jon on staff, and a renewed focus on growth and marketing, we want to make sure we are branding ourselves in an accurate and contemporary way, reflecting our mission and programming.  Shadowland has a long and rich history as a movie theatre; even today, people reminisce about movie nights and stealing their first kiss in the balcony.  We want to brand ourselves to highlight what we do now: live professional theatre.

Q. WHY SHADOWLAND STAGES?
J. (Jon) Now that we have our second stage space on Market & Center Streets, it seemed logical to include that space in our name.  We will begin construction of our black box theatre there in the fall and this seemed like the best time to start a conversation about what we’re doing. We want to respect the past, but keep our focus towards the future.

Q. WHAT IS THE PURPOSE OF THE BLACK BOX THEATRE?
B. That space will serve multiple purposes.  First, it’s a home for our Acting Academy, hosting classes for young people in the community.  Second, it’s rehearsal space for our mainstage productions.  Lastly, it will be a smaller house where we can perform new work, experimental work, and more intimate pieces.
J. We also see it as an economic driver for the community.  Just as the success of Shadowland has brought new restaurants and new energy to Canal Street, we hope to see a similar resurgence on Center Street. 

Q. THE NEW LOGO IS BEAUTIFUL.  TELL ME ABOUT IT.
J. We wanted a logo that showcased Shadowland as a modern, contemporary “legitimate (meaning live) theatre”.  But, we also wanted to honor the building’s past, particularly its art deco architecture.  The designer accomplished this with a modern font for the type, and a deco-inspired ‘S’ to signify Shadowland.
B. For me, the logo represents all the intertwined parts of theatre and all the many pieces that have to come together to create the tapestry of the finished product.  All great stories are a conglomerate of varied perspectives and conflicting forces. But, I like that it can say different things to different people.

Q. WHAT IS IT THAT YOU HOPE THE NEW LOGO EXPRESSES?
J. Our new marketing theme, which is ‘Professional Theatre. Made in the Hudson Valley.”  We are the premier Equity theatre in the region and we want everyone – locals and visitors – to share that pride. 
B. I want the logo to reflect the professional plays and musicals we perform on the stage.  It takes many people, many weeks to get each show ready for opening.  It’s important to me that our logo is a reflection of that professionalism and pride.

Expect to see the new Shadowland Stages logo on marketing materials, billboards, signage, and (we hope) hats and t-shirts as the new season rolls out.  The 2016 brochure mails on March 18 so look for it arrive in your mailboxes shortly thereafter.     

Note: Following this discussion in early May 2016 there was an interview on WELV radio where Jon and Brendan talk about all the changes as well. Please feel free to go and listen to the exclusive interview, download it and or share it. Enjoy!

 

** Sadly, in June 2016, Jon Wojciechowski passed away.  Our new Executive Managing Director is Bradley Diuguid.